We make simple, helpful and affordable software for retail companies.
We are building a suite of planning products to help retailers. Our first tool helps you increase your sales and profits and stops you becoming over-stocked. Often referred to as a WSSI or IF, it’s nothing new and is used by pretty much every large retailer. However ours is simpler, more helpful and more affordable than the rest.
Contact us and we’ll tell you more.
We believe that a lot of software is either too complicated and expensive, or cheap but not very useful.
We make simple, helpful and affordable software, and believe that a small group of highly motivated people making focused, opinionated tools can serve customers very well.
Our ambition is simply to be specialists, building highly effective, specialised tools.
Øyvind has designed and built software for e-commerce throughout his 20-year career. He spent 8 years at ASOS (where he met Phil) and 8 years at KIDLY, as well as stints with Tesco and Seraphine.
Phil has always been a merchandiser. He was one of the people who helped build Asos, heading up merchandising there for 15 years. He also spent 7 years at River Island, 3 years at Thomas Pink and ran his own menswear store.
Dan has worked for 14 years as a front-end engineer, building user-friendly interfaces and leading front-end teams in a variety of industries.
Ben is a software engineer who has worked for 14 years across a variety of industries. He met Øyvind at KIDLY, where they did crazy things with document databases.